Privacy Policy

At Ethereal ("we," "our," or "the Atelier"), we hold client discretion and personal data privacy in the same high regard as our fragrance craftsmanship. This Privacy Policy outlines how your personal information is collected, used, and safeguarded under the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act (DPDPA), 2023 of India.

1. Information We Collect

Because Ethereal operates as an enquiry-only artisanal house without automated transactional e-commerce carts, we collect personal data strictly when voluntarily submitted by you:

• Direct Enquiry Details: When you initiate a fragrance consultation via our website forms, we collect your Full Name, Email Address, Phone/WhatsApp Number, Fragrance Preference, and any personal consultation notes or bespoke requirements you choose to share.
• Automated & Technical Data: When navigating our website, we may collect non-personally identifiable technical information including your Internet Protocol (IP) address, browser type, device specifications, operating system, and anonymized browsing behavior through standard analytical cookies.

2. Purpose and Legal Basis for Processing

We process your personal information strictly for legitimate commercial and client service purposes, including:

• Responding to your olfactory inquiries, verifying seasonal batch allocations, and providing tailored perfume guidance.
• Coordinating private discovery appointments and white-glove flacon dispatch.
• Maintaining records of bespoke perfume customizations or corporate gifting orders.
• Analyzing aggregated site traffic and performance to refine user experience and maintain web infrastructure security.
• Complying with statutory tax, legal, and regulatory obligations under Indian law.

3. Third-Party Service Providers & Data Processors

We do not sell, rent, or trade your personal data to marketing brokers or data harvesting entities. We share necessary data only with trusted digital processors operating under strict confidentiality:

• Form Processing (Web3Forms): When submitting an enquiry form, data is transmitted securely via SSL/TLS encryption through Web3Forms directly to our designated studio inbox. Web3Forms acts solely as a transmission relay and does not retain client database records.
• Web Analytics (Google Analytics): When enabled, Google Analytics places small data files (cookies) on your device to gather anonymized metrics regarding page views and session durations. You can disable cookies at any time via your browser preferences.
• Hosting Infrastructure: Our website is deployed on secure cloud servers (such as Vercel) adhering to global ISO/IEC 27001 data protection protocols.

4. Data Retention & Security Practices

We implement commercially reasonable technical, operational, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Enquiry records are retained only for as long as necessary to fulfill your fragrance consultation, honor historical client formulation records, or satisfy legal and accounting requirements.

5. Your Rights Under Indian Data Protection Law

Under the Digital Personal Data Protection Act, 2023 and applicable Indian regulations, you possess the following rights regarding your personal data:

• Right to Access: You may request a summary of the personal data we hold about you.
• Right to Correction & Erasure: You may request the correction of inaccurate details or the complete deletion of your contact records from our studio archives.
• Right to Withdraw Consent: You may at any point withdraw consent previously granted for consultation communications.
• Right of Grievance Redressal: You have the right to register concerns or complaints directly with our designated data privacy officer.

6. Cookies & Tracking Technologies

Cookies are small text files stored on your device that help ensure website responsiveness and allow us to understand aggregate traffic patterns. You may refuse or disable cookies through your web browser settings. Disabling cookies will not restrict your access to our fragrance catalog or enquiry forms.

7. Data Protection & Grievance Officer

In accordance with the Information Technology Act, 2000 and DPDPA Rules, the contact details of our Data Protection and Grievance Officer are set forth below:

We endeavor to address and resolve any privacy inquiries or grievances within 30 business days of formal receipt.

8. Amendments to This Policy

We may update this Privacy Policy periodically to reflect changes in our operational procedures or evolving Indian legislative requirements. Any revisions will be published immediately on this page with an updated effective date.